Avatar Bodyart Human Statue Bodyart

Avatar mystery building up in Sydney suburbs with Eva Rinaldi; News media companies start probe.

A new mystery has struck Sydney's suburbs, stretching from Bondi Beach out to Marrickville and beyond, which has people from all walks of life wondering where the lovable creatures will strike next.

It was film producer / director James Cameron who introduced the world to 'Avatar' in 2009, however sources close to Cameron and News Limited owned 20th Century Fox deny any responsibly for the "rebel" avatar phenom to hit Sydney streets.

Marketing and media insiders have noted however that the "knock off" Avatar's have a habit of showing up whenever bodypainter and artist Eva Rinaldi and one or two of her photographic team are around.

In this month alone the rebel 'Avatar' creatures have been seen and photographed at Bondi Beach (alongside the graffiti art wall), the Sydney Opera House, Abbotsford and most recently, Marrickville (Skid Row Radio).

Judging upon appearance the mysterious Avatar's are neither the work of amateurs, however they are not quite ready to insert right into a Cameron production either.

A source who claims to be close to the rebel Avatar's leaked that they are quite likely creations of Sydney based artist Eva Rinaldi, who perhaps not by coincidence has also embarked on a national - international campaign to bodypaint and / or create a human statue of Oprah Winfrey, who is set to hit Australian soil this December.

The leak said "I'm pretty sure its Eva Rinaldi behind this publicity stunt - ambush marketing effort of sorts. She's very clever. You will note that there's no branding on her bodypainted creations, unlike the Barvaria beer happening at the World Cup. She seems to have her heart in the right place and its not a blatant brand knock off or anything else that is likely to get her in hot water on the legal front. It's actually very clever and talented work and marketing, and she looks to have created an international marketing and media campaign on a shoestring budget. I'm pretty sure had something to do with the Sydney Opera House 'John Travolta' shenanigans last weekend on the open day also. By plugging into major events she's generating national and worldwide publicity, and I think it may even be assisting the official Tourism Australia and Oprah Winfrey media campaigns also. Her campaign, if its hers of course, is likely to spark a number of copy cat artists, and I think that may have already happened.  If one further researches Eva Rinaldi you come across Human Statue Bodyart on the internet, and there's a number of photos, articles and even blog entries that further suggest she is the mastermind behind these Avatar phenoms".

Thus far both the official Avatar franchise and the mystery Avatar's have received largely balanced and positive news media coverage.

James Cameron's Avatar recently announced that they will be doing a trilogy, and something tells us that Rinaldi and co conspirators are also well aware of that fact.

Readers, if you happen to spot any of the rebel Avatar's in your neighborhood please make contact with both local authorities and us immediately. No one has offered any reward money to date, however an anonymous legal eagle did suggest that if the outbreak of the new breed of Avatar's become too much of a problem that reward money may be offered.

Rinaldi or her Human Statue Bodyart enterprise is understood to have not entered any marketing or media awards this year, but judging upon her recent efforts we think most certainly that she should throw her colourful hat in the ring.

At the time of publication a media leak suggested that Rinaldi and / or the rebel Avatars, will also be covered in suburban Sydney newspaper, Northern District Times, published by the Cumberland Newspaper Group.

In the meantime entertainment and media commentators have suggested to enjoy the ride, as its unlikely to last forever, however with that said, Rinaldi and friends are understood to always remain one or two steps ahead of the thought police, adding media tycoon Richard Branson, John Travolta, Nicole Kidman and rock gods KISS to her 'To Do - To Paint' list.  Rinaldi if you're out there, and I think you are, I See You!

 

ADVERTISING

Body art is a powerful way to advertise products and services, using creativity that makes you look twice and really sends out a huge statement!

Examples include:

  • Clothing painted on bodies and decore
  • Bodies as imagery and logos depicting products and services
  • Decorated bodies holding products or catering food
  • Illusion based camouflage body art used to blend people into backgrounds or appear as objects
  • As an animated sequence moving over body


PRODUCT LAUNCHES, FASHION PARADES & EVENTS

Body art can be used in many forms for events and product launches to gain media attention and create a unique and eye-catching piece of art for guests to talk about.

Examples include:

  • Celebrities and Models painted with logos or designs depicting the products or service launched
  • Dancers and Models painted to the theme of a launch or event (e.g. Jungle, Circus,60's 70's or 80s, Festival, Cabaret, Latin,.)
  • Dancers and Models as Statues on podiums or plinths
  • Live body art experience Demonstration: watch as a body is transformed before your eyes
  • Waitresses and bar staff body painted when serving guests
  • Camouflage body art where the bodies are blended into backgrounds and then appear or are painted as a logo or objects (This can be used in multiple bodies forming an image or themed design)


FASHION PARADES

Body art can be used in fashion shows to accentuate designs in the form of:

  • Accessories painted onto bodies as ornate and colourful tattoos and body jewellery
  • Stockings painted on where the toes are seen, to create a unique illusion
  • Designers logos can be painted and incorporated into designs
  • Clothing painted as part of an outfit
  • Celebrities painted in designs depicting the designer’s range as a show-stopper
  • Ornamental statues as part of the set design